NY welcomes from this Friday its Fashion Week (NYFW), an essential appointment for haute couture worldwide. This year, more than 80 designers will participate, many of the regulars and some new faces in the industry. The Fashion Week appears, this time, with more racial diversity than ever, and with new additions that emphasize aspects such as the sustainability in production of his collections.
New York Fashion Week has suffered in recent years a notable exodus of veteran firms, including iconic fashion names such as Ralph Lauren, Tommy Hilfiger or Tom Ford. The gap left by these more mature brands is filled by others. emerging, who set foot for the first time in the most important week of haute couture. Gabriela Hearst, Elena Vélez, Laquan Smith, Luar, Willy Chavarría, Interior and Head of State are some of the companies that parade for the first time In New York.
The entry of new firms gives rise to a much more varied poster, which increasingly includes more different inspirations and culturesalso in the racial aspect. Sergio Hudson is one of the recent additions to the New York catwalks, an African-American designer who dressed Michelle Obama and that has inspired some of his collections in the African American heroines of the seventies and eighties.
Another example is House of Aamaa firm created by a duo of mother and daughter which are inspired by black history and use traditional African fabrics. brands like Studio 189born and inspired by Africa, also have a place in the fashion shows this coming week.
Pioneers of sustainability
The fashion industry has already begun to show its concern for reducing the environmental impact of its sector. But there is still a long way to go. New York Fashion Week wanted to include some of the firms on its poster Pioneers in the world of sustainability.
gabriela hearst is one of the novelties of this year, one of the designers who carry sustainability by flag. Her company began as an alliance with Manos del Uruguay, a cooperative that empowers rural women who are in charge of the production of hand knitted. For her Spring Summer 2020 collection, shown in New York in September 2019, Gabriela Hearst produced the first show with neutral carbon emissions.
It will also participate in this fashion week Hill Strada, a firm created on the basis of humor and the reinvention of classics. Highly committed to sustainability, the firm recycles and reuses garbage garments and objects to try to raise awareness, from a playful perspective, of the seriousness of the situation. For her garments, she uses a silk made from the stem and bush of the roseas well as fabric scraps and recycled cotton.
Another key figure in the world of sustainability in fashion is the Spanish Alejandra Alonso Rojas, which also participates in this edition of Fashion Week. In keeping with sustainable practices, the designer makes cashmere from recycled fibers and works only with artisans from small-scale factories and workshops.
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