The kind of Jacquemus “Le Bambino” bag is one of the best known in the French firm’s accessories catalogue. Surely you have seen it on some occasion in a parade, at an event or even in street style, but have you ever imagined seeing it on the road?
As you read, and it is that Jacquemus’s latest viral campaign has turned his classic bags into a motorized vehicle through the streets of Paris.
If you haven’t seen this eye-catching advertisement yet, don’t worry, we’ll tell you everything below.
Everything behind this original Jacquemus campaign
The video, launched on the Instagram profile of the French fashion house on April 5, already exceeds 42 million views on this social network and 1.5 million likes.
Under the title “I think I like Paris now”, which can be translated into our language as “I think I like Paris now”, we see how a series of bags of the “Le Bambino” model, by Jacquemus, travel through the streets of Paris as if they were buses.
In addition, on the road itself we can see the words “Bambino” and “Jacquemus” written.
And no, the creatives of the French firm have not gone crazy, they have not even invested a large budget in taking their iconic bags to the streets, since this video is nothing more than a campaign created by Artificial Intelligencewith 3D models of these bags turned into buses.
Undoubtedly, one more example of technology at the service of fashion and capable of creating experiences never seen before.
What do you think of this Jacquemus ad? Is the use of technology in this type of campaign appealing to you or do you prefer more classic content?