“Made in Spain tattooed on your skin. One hundred thousand watts of sun lighting me every day. Made in Spain, special passport. She is Made in Spain, the best guarantee.” That’s how the song that represented us in Eurovision at the end of the 80s read. A tremendously catchy song that always comes to mind when it approaches the Goya award ceremony, which will be held this Saturday. An event that for a long time usually coincides with the Madrid Fashion Week. Two arts, trades or professions (call it what you want) that cannot go more closely together. It escapes me the reason why for a long time love between spanish cinemaor rather the Spanish actresses, and the designers in our country is not as narrow as it should be.
The oldest of the place will remember when the “Spanish film festival” was a little to walk around the house and see their protagonists in jeans and sneakers was more than usual. To try to solve this, the Academy organized a showroom prior to the ceremonya, where the designers made their latest creations available to all the nominees.
The Academy tried and it didn’t go well
The intention was great but the result was not as wonderful as it appeared on paper. In the end they were the ‘minor nominees’ (with lots of quotes because each and every member of a movie crew is extremely necessary) those who used this serviceTherefore, the projection of the Spain Brand was minimal in the media. The starlets opted to work with their own stylists, who almost always got them models from Dior, Gaultier or Armani. So, for example, we have always seen our international Penelope Cruz posing before the photographers dressed as Chanel (2022), Ralph & Ruso (2020), Versace (2018) or Oscar de la Renta (2015).
I know that in Hollywood, the one who big stars opt for one designer or another depends on a Commercial contractusually with many zeros… But it wouldn’t hurt, sometimes, to put a little more heart and less pocket in making decisions. Don’t you get tired of telling us over and over again that We have to go see Spanish cinema? Well, I wish they would tell us too time and time again that you have to bet on Spanish fashion.