If you have spent a few minutes of your weekend on Instagram or TikTok and your algorithm knows that you are a fan of fashion, surely you have already seen them. Everyone in fashion talks about the ‘Big Red Boots’red rubber boots that look like cartoons and teeter on the border between the comic and the artistic.
Since the first images of these boots saw the light on the networks, they have captured the attention of the entire Internet. Made with TPU rubber and an EVA sole, these huge red boots have a rounded, almost ridiculous appearanceand very similar to those worn by the Japanese manga character astro boy. For copyright reasons, the brand that designed them, MSCHF, never mentions this character, but the networks have already found the reference and have started calling them “Astro Boots”.
MSCHF is the collective behind these controversial boots, actually a viral advertising campaign. This New York group works in the universe of art, fashion, social networks and advertising, creating controversial campaigns They have the sole purpose of going viral. As the tiktoker The Backstage Talks explains, they create “a performance between fashion and art, rocking the whole industry”. Breaking the rules of the game is the main goal of this boot, which looks like something out of a cartoon series. But the ‘Big Red Boots’ are very real and they also go on sale on February 16, in the MSCHF Sneakers app, for a price of $350.
These boots are starring viral videos from all over the world. This garment is unisex and it has a most curious design that makes it difficult to remove them from your feet, as seen in some videos on networks such as TikTok.
Naturally, this shoe (if you can call it that) It has divided the networks. Some see it one artworkwith a background of criticism of the fashion industry, while others have assured that they would not buy them, since they are expensive and are not nothing practical to be used on a daily basis. Be that as it may, these boots have managed to attract the attention of the Internet. And, like any self-respecting marketing campaign, they have not left anyone indifferent.
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